Swatch Watch Alfred Hofkunst Chili pepper New, Never Worn 1991

1991 Verduhra Artist Series Numbered 334/9999 Edition Alfred Hofkunst Swatch Watch erdu(h)ra is an abundant, glistening red, the dial cushioned inside a plump-looking Chili pepper. Each piece’s title is a bit of multi-lingual wordplay, and the work is pure visual play. In original plastic. The package is still Vacuum sealed closed, however, the paperwork is a bit worn. Still intact, I purchased these at the original SWATCH event at Dean & DeLuca in SOHO NYC, and they been stored away since then, Hofkunst set the classic watch format aside and instead fashioned organic, eye-tricking, sculptural watches that look as if they are made out of food.

Switzerland 1990s c.Reference number: LU4399313922